OIAIO
Dan Wynick · Consumer brands · Product innovation · Idea to revenue
Fourteen years building consumer brands and taking their products to market, from beverages and supplements to hardware, including two companies led as CEO through successful sales. Lately I build the websites, apps, tools and films myself, with AI as the build partner, at the speed of a much larger team.
01 — Products
Three generations of infrared thermometers, plus the accessories and consumables around them. I took each from concept, sensor choice and industrial design through U.S. and China manufacturing, packaging, pricing and launch.
Gen 1 · The Original
The first infrared thermometer built for dabbing: an adjustable arm holds a point sensor on the banger and calls the moment.
Gen 2 · 2022
The flagship. German-made sensor, a full-color screen and a 10-inch arm, now app-connected with custom alert sounds.
Gen 3 · 2026
No arm at all. An array sensor reads 768 points across the surface from 3–5 inches away, so you can take it anywhere.
710 Labs · 2021
A portable, battery-powered cooler that keeps concentrate jars cold to protect the terpenes. I led it from concept through engineering with the manufacturer, screen and packaging design, and launch.
Also developed
Limited collab edition
A limited PRO drop with exclusive artwork, custom startup graphics and a matching cloth.
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Dietary supplement
A vegan botanical formula for daily dabbers and smokers. I picked each ingredient after extensive research.
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Accessory · printed foil
Food-grade foil sheets with Dab Rite artwork and a wooden poker, made for rolling.
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710 Labs · 2020–21
A hash stain-removing pen I formulated and took from concept to launch, one of three core accessories at 710 Labs.
710 Labs · industrial design
A molded ashtray shaped like the brand's hand logo, from the accessories line I developed there.
Future State · 2019
A hemp-seed-oil body-care line: lotion, scrub, face oil and eye cream. I formulated it and sourced the manufacturer; it debuted at Fred Segal Sunset.
Future State · CBD beverage
A honey-ginger CBD hangover shot. I named it and helped formulate it with the co-packer.
Future State · CBD patches
Cannabis wellness patches launched as an artist series, each pouch a different collectible design.
Heavy Grass · 2017–18
A pre-roll pack built to look like a guitar amp, from the line of pre-rolls and smoking accessories I took to market.
Heavy Grass · accessories
A road case for gigs holding the accessory line: jar, grinder, lighter, ashtray, papers, guitar picks and pre-rolls.
Heavy Grass · brand
The brand's touring van, a rolling booth for festivals, artist meet-ups and 4/20 road trips.
Heavy Grass · merch
Branded picks that rode along in the Smoke Kit and pre-roll packs, made for the brand's music crowd.
02 — Selected work
Live products, from positioning to the last pixel. Hover or tap a screen to scroll it.
01
Co-founded and ran a precision infrared-sensing hardware brand: point and 768-pixel array thermometers, a companion app and a data platform. I defined the positioning, a new standard of measurement, and kept it consistent across web, email, social, packaging, retail and trade-show floors.
02
BTI, the Best Temp Index, gives every product from a partner brand a measured, published serving temperature. I prototyped the platform on Vercel and took it to production, then launched it to makers with onboarding flows, labeling tools, solution content and a filmed determination procedure. I also wrote the temperature standard it rests on.
03
The companion app for Dab Rite's thermometers: live surface temperature over Bluetooth, presets synced to the device, target and cooldown alerts, and session history. I prototyped it, took it to the App Store and Google Play, and designed an eighteen-theme system so the app can look like its user.
04
A site for a South Florida exterior-cleaning company, and Premier Ops behind it: customers, a job calendar, estimates that turn into invoices, A/R aging, sales-tax reports and texted payment links. It does the part of Housecall Pro a one-truck business uses, without the $79 a month. It runs offline-first on a Google Sheet, with no server to maintain.
05
A gallery and shop for heady glass art, built in Divi 5: artist pages, a limited-run Quave Club Bangers opening collection, an early-access drop list and an editorial, gallery-quiet look.
Visit the gallery
06
A free QR code product: pick a platform, drop in a link or handle, and get a clean, virus-free code for URLs, socials, email or a vCard.
Visit takeqr.net03 — Demand generation
I run lifecycle email for retail, wholesale and partner audiences: the campaigns, the flows, the A/B tests and the KPI reporting. I also built a house-style AI skill that encodes the brand's voice and design rules, so every send looks like it came from one designer.
04 — Print & collateral
Sales sheets, decks, packaging, labels, retail displays and merch, built to print spec. Click any piece to see it up close.
Dab Rite · 2020 — now
Archive · Vaporfection, miVape, Ceeby's · 2012 — 2019
05 — Content & demos
Product films, ads and social cuts built with code-based video tools, at a fraction of agency cost and turnaround. Click any film to play it with sound.
06 — Tools, calculators & games
Small interactive pieces that teach the product, start a conversation at a booth, or just keep people on the page. They all run in the browser. Open one.
Explainer
Single-point vs 768-point array sensor, with a distance slider that shows why one spot misses the reading.
Calculator
Enter a setup and see the full cost: concentrates, gear and accessories, per dab and per year.
Calculator
Shifts a product's published BTI temperature for the dab actually in front of you: dab size, nail and preset.
Device tool
Drop in any audio clip, trim it to five seconds on a waveform, and download it as a custom alert sound for the Dab Rite PRO.
Utility
A physics-based countdown that uses Newton's law of cooling with starting, target and ambient temperatures to call the moment to dab.
Game
Add your jars, spin the wheel and let it decide what's next. An easy, shareable brand moment.
Game
A branded brick-breaker arcade game. Arrow keys or mouse, space to launch.
Game
A Wordle-style word game: guess the dab term in six tries.
Team tool
The multi-brand calendar our team plans in, with assignees, review alerts and an AI prompt that drafts importable plans. Sample data.
Also shipped
07 — How I work
Claude Code is my build partner across marketing, web, video, data and operations. Most of what is on this page was built that way.
Divi5 Toolkit, a Claude Code plugin for Divi 5 developers: code validation, page scaffolding, accessibility audits, and it learns from errors. Plus a house-style email skill that encodes brand voice and design rules.
Agents connected over MCP to Klaviyo, Google Workspace, Asana, Cloudinary, WooCommerce and WordPress, and to the browser.
Persistent brand, claims and data rules for everything AI produces, and technical claims fact-checked before they publish, including widely copied reference data and sensor specs I had to correct.
08 — About
I have an accounting degree and I tie every program to pipeline, margin and KPIs. I've led two companies as CEO, run P&L and board reporting, and aligned R&D, engineering and sales on a roadmap. I still enjoy being the one who ships the page.
OIAIO, short for one is all, all is one, is my brand, digital and product consultancy, running since 2011.
09 — Contact
Have a brand, a product or a company to grow? I’d like to hear about it.